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Overview

JM UNITEQUE CO.,LTD. manufactures and distributes products for companion animals. We operate the brands Penefit (pet food products) and Penefit Crew (character IP).

PENEFIT

WHAT WE DO

We reliably supply verified pet snacks such as freeze-dried treats, functional jerky, and purees to domestic and international partners. In particular, our in-house developed Palate Powder is a palatability-enhancing topping product designed for pets with poor appetites, providing a practical solution to help resolve feeding concerns.

PENEFIT

WHAT IS DIFFERENT?

We are not simply a product supplier.

From wholesale planning, retail onboarding, and distribution strategies to content development utilizing brand and character IP, we work closely with our partners to design and optimize the entire sales process.

 Beyond product supply, we aim to become a trusted partner—driving business growth together and building long-term success.


Mission 
We develop and distribute trusted pet products that our partners can confidently sell.
 By creating products designed to enhance palatability, convenience, and nutritional balance, we support healthier pet lifestyles while contributing to our partners’ sales growth.


Vision 

As a B2B pet food and treat supply partner, we set the standard 
of trust in the domestic market.


By 2030, we will expand 
our global B2B distribution 
channels worldwide.


Building on the PENEFIT Crew 
character IP, we will expand 
our brand universe to create both a strong fandom and an engaging purchase experience.

Brand Promise

We create products 
that are easy to sell

Packaging, configurations, and SKU planning designed for immediate market execution.

We compete 
with quality

Product development with clear standards in ingredients, manufacturing processes, and key quality points.

Partner-focused 
operations

A fast and transparent process—from inquiries and samples to quotations and delivery.

History

2026

  1. Planned relocation and expansion of the production facility in Mohyeon-eup, Yongin

  2. Planned introduction of automated production equipment

  3. Planned launch of nutritional supplements (Digestive, Skin & Coat, Joint, Multivitamin)

2025
  1. Systematized product lineup
    - Freeze-Dried Treats (Purple Sweet Potato / Capelin / Pollock / Chicken)
    - Jerky (Multivitamin / Joint / Immune / Dried Pollock / Duck / Beef)
    - Puree (Salmon / Tuna / Chicken)
    - Palate Powder (Palatability-enhancing topping)
  2. Filed 2 patent applications
2024

  1. Certified as a Venture Company (2024)

  2. Established an in-house R&D Department (2024)

  3. Selected for the Early-Stage Startup Package by the Korea Institute of Startup & Entrepreneurship Development (KISED)

2023

  1. Secured copyrights and trademarks for character IP (2023)

  2. Expanded the PeneFit brand and product portfolio (advanced snack lineup)

2022

  1. Established JM Unitech Co., Ltd. (2022.09.19)

  2. Selected for the Preliminary Startup Package by KISED

Company Name : JM UNITEQUE CO., LTD.
Factory Address : Room 1303, Building D, 30 Songdo Mirae-ro, Yeonsu-gu, Incheon, Republic of Korea
Office Address : 3F, 22, Gyeongan-ro 42beon-gil, Gwangju-si, Gyeonggi-do, Republic of Korea
Tel : +82-70-8095-5730
Email : penefit@penefitglobal.com